Charm Club XO started with a simple frustration: why was jewellery either overpriced luxury or cheap and disposable? We wanted something better. Jewellery that’s personal, affordable, and fun to create.

We believe everyone should be able to design pieces that feel like them, without breaking the bank. That’s why we built a space where you can pick your chain, choose your charms, and walk away with something completely custom.

For us, it’s not about chasing trends or labels. The small details, the everyday pieces that carry stories, the ones you reach for again and again is what matters.

Charm Club XO is for the makers, the collectors, the anti-heroes. Jewellery that’s yours, from the very start.